Media Marketing and Organization – The Rise of Online Marketing

Media advertising business are definitely more interconnected than ever before. Along with the rise of social media networks and microblogging services, businesses can relate to customers on a personal level and build company awareness through content advertising to drive online traffic and product sales. Moreover, social networking enables businesses to humanize their personality by turning them in active participants in their market, rather than unaggressive repositories of information like the classic phone publication. Lastly, the amplification of information marketing through social networks offers companies a chance to reap the benefits of earned media, which is free publicity from customers through product critiques or advice. This is what makes social media marketing (SMM) one of the most productive ways to increase a business.

Look at the full document here: Multimedia Marketing and Business: The Grow of Internet marketing.

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